Marketing and Design in the Service Sector. Enhancing the Customer Experience, Hardback - ***

Marketing and Design in the Service Sector. Enhancing the Customer Experience, Hardback - ***

Descriere

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.
  • Publisher: Emerald Publishing Limited
  • Number of pages: 216
  • Publication date: 2024
  • Dimensions: 160 x 238 x 17
  • Cover type: Hardback
  • Editor(s): Stella (Hellenic Mediterranean University, Greece) Kladou

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