First Chair , Magis

After Air-Chair, the first seat to use air- moulding technology, the chair First breaks new ground in this technology once again (hence its name). The empty frame is used not only for volumes with a small, tubular cross-section, but also for the wider and more complex volumes of the entire seat and back. This makes it possible to create a more organic, three-dimensional form, without the visible tubular structures seen in other chairs. Stefano Giovannoni was born in La Spezia in 1954, and graduated from the Faculty of Architecture at Florence University in 1978. He lives and works in Milan. From 1979 to 1991 he worked at the Faculty of Architecture in Florence, lecturing and carrying out research. He taught Master s courses at the Domus Academy, Universita del Progetto in Reggio Emilia, as well as lecturing in Industrial Design at the Faculty of Architecture in Genoa. He works as an industrial and interior designer and architect, specializing in plastic products, and has worked with companies including Alessi, Amore Pacific, Artsana, Bisazza, Cederroth, Deborah, Elica, Fabbrica Pelletterie Milano, Fiat, Hannspree, Hanssem, Helit, Henkel, Honeywell, Inda, KDDI, Kokuyo, Laufen, Lavazza, LG Hausys, L Oreal, Magis, Maletti, Meglio, Mikakuto, Moooi, Nestle, Nissan, NTT Docomo, Oras, Oregon Scientific, Papernet, Promelit, Pulsar, Replay, Samsung, Seiko, Shaf, Siemens, Skitsch, Sodastream, SPC, Star, Telecom, Toto, 3M, Toto, Tubes, Veneta Cucine, Vondom and ZTE. His designs have achieved great commercial success, with products of the calibre of the Bombo series, created for Magis. His design objects have been awarded: the Design Plus prize at the Ambiente fair at Messe Frankfurt, in 1994, 1996, 2003, 2005 and 2009; the 100% Design prize in London in 1997; the International Forum Design Hannover award in 1999; the ISH prize in 2003; the Chicago Atheneum Good Design Award in 2010; and the New York Interior Design 2012 Award .